Why We Choose to Serve Small Business Retailers

April 12th, 2022 by admin No comments »

Making a choice to serve small business retailers was easy for me. This specific business space is one in which I am comfortable, one in which I have faith and trust.

While other software developers and software entrepreneurs are nervous and concerned about size, I am not. To me, small is beautiful. Small is convenient, happy, engaged and empowering.

I have been in the small business software space for thirty years, focused solely on serving retailers of a certain size – usually independently owned stores with no more than, say, ten stores in a group and probably staying away from franchise businesses.

So, why do I like smaller retailers so much to keep my company focused on small rather than big? Does size really matter to a software company or to any company for that matter?

This is a question we confronted recently in a business review where we took some time for introspection about who we are, what we do and why we do what we do.

We genuinely and wholeheartedly believe in small business. Unlike politicians and others who pay lip service to the category, our belief is heart felt.

Smaller retailers play a vital economic role, often punching above their weight in terms of economic contribution.

These retailers play an even more important social role, holding, sharing and even adding to the narrative of communities around the world as well as providing practical support for community based endeavors.

Smaller retailers help local shoppers with a level of personal service which leads to better buying decisions.

We like these points, especially that small businesses and small business retailers in particular are more like to uphold and carry forward local customs, beliefs and stories. They support the,local voice. This is why this marketplace and business size are important in countries like Australia and New Zealand. They push back on globalisation and the dilution of the local voice to a whisper.

Whereas with big business retailers you are dealing with a person representing a corporation and focused on the goals of the corporation, in smaller businesses you are dealing with the owner or someone very close to the owner, reflecting the personal and connected nature of the business and the community in which its serves.

We also feel that we can contribute more to the community and the economy by working with small business retailers. We are happy with our track record in this regard since starting in business in 1981.

So, yes, we enjoy serving in our chosen business size niche and remaining a business of this size ourselves. This is where we think we can actively contribute and do the most good.

Business Success Using Marketing Research

March 29th, 2022 by admin No comments »

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.